Strategic Marketing Problems Cases And Comments(9th Edition)

Authors:

Roger A. Kerin, Robert A. Peterson

Free Strategic Marketing Problems Cases And Comments9th EditionRoger A. Kerin, Robert A. Peterson0130276618, 9780130276612
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ISBN: 0130276618, 9780130276612

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Customer Reviews

Trusted feedback from verified buyers

NF
Natalie Foster
5.0
Reviewed In United States United States • September 5, 2023
This book is hands down an excellent resource for anyone diving into strategic marketing. The combination of comprehensive case studies and insightful comments makes it an invaluable tool for both students and professionals alike. The cases are real-world oriented, making them practical for application in real business situations. I particularly appreciated the updated content in this 9th edition, which reflects current marketing challenges and strategies. Also, the delivery was prompt and the packaging was secure, ensuring the book arrived in perfect condition. If you're serious about marketing, I highly recommend getting this book.
AC
Austin Crawford
4.0
Reviewed In United States United States • August 20, 2023
Strategic Marketing Problems is a helpful guide that balances theory with practical application rather well. The cases presented are challenging and encourage deep analysis. However, some of the content seemed a bit dated in their approach, but that's inevitable in rapidly evolving fields like marketing. On a positive note, I enjoyed the membership discount I received with my subscription, which made this purchase more affordable. Overall, it's a good buy if you're keen on enhancing your strategic marketing knowledge.
GT
Gregory Turner
4.0
Reviewed In United States United States • July 15, 2023
This book provided a balanced approach between theoretical concepts and practical application. Enjoyed the real-life cases; they offered a broad spectrum of scenarios to learn from. However, some topics felt overly condensed, leaving me wanting more in-depth analysis. Fast shipping and arrived without a scratch!

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