Marketing(7th Edition)
Authors:
Dhruv Grewal, Michael Levy
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$59.48
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1260087719, 9781260087710
Book publisher: McGraw-Hill
Book Price $59.48 : The 7th edition of 'Marketing' by Dhruv Grewal and Michael Levy provides an in-depth exploration of contemporary marketing strategies and practices. This book is a crucial resource for students and professionals seeking to understand market-oriented decision-making and consumer behavior insights. The text delves into essential marketing strategies, addressing how to adapt in the dynamic business environment driven by globalization and digital transformation. It explores comprehensive themes, including market segmentation, consumer demographics, product lifecycle, and strategic brand management. Each chapter is meticulously organized to guide readers from basic concepts to complex methodologies, offering practical tools and frameworks that are crucial for solving real-world marketing challenges. The 'solution manual' and 'Answer Key' included enhance the learning experience by providing students with detailed explanations and answers to exercises, facilitating a deeper understanding of the material. The 'table of content' is structured to guide each learning step, ensuring a logical flow of information. Designed for an informative and interactive learning experience, the book integrates real-life case studies, which reflect on current trends and innovations in the marketing landscape. As a widely acknowledged academic resource, its reception has been positive, lauded for clarity and engagement, making it an indispensable asset for educational curriculums. The application of theoretical knowledge in practical scenarios is emphasized through immersive exercises and problem-solving activities, cementing its place as a fundamental workbook for marketing students. The book is complemented by a cheap solution manual tailored to assist in exam preparations.
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