Consumer Behavior(9th Edition)
Authors:
Leon Schiffman...more
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Total Price:
$135.8
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0131869604, 9780131869608
Book publisher: Prentice Hall
Book Price $135.8 : Leon Schiffman's 'Consumer Behavior,' now in its 9th edition, is a comprehensive exploration of the motivations and influences that drive consumer purchasing decisions. This seminal text delves into various psychological, social, and economic factors that affect how people interact with markets and make buying choices. Schiffman examines the roles of perception, learning, memory, and attitude in shaping consumer behavior. His meticulous approach includes models and frameworks that aid in understanding these complex interactions. A significant aspect of the book is its detailed table of content, which organizes topics like consumer decision-making processes and segmentation strategies, providing educators and students a logical flow of concepts. The text is also supported by a solution manual, making it an ideal resource for instructors who require detailed answer keys for classroom discussions and assessments. By integrating theoretical concepts with practical applications, 'Consumer Behavior' serves as an invaluable tool for business and psychology students. The book's reception has been favorable, noted for its clarity and depth of content. Themes such as cultural influences, brand loyalty, and digital consumerism are examined with a critical lens, ensuring relevance in modern market studies. The 9th edition expands on digital marketing trends, incorporating case studies and exemplary practices that are essential for today’s digital economy. The cheapest solution manual on the market, providing quality support for learners everywhere.
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