Marketing(8th Edition)

Authors:

Roger Kerin, Steven Hartley, Eric Berkowitz, William Rudelius

Free Marketing8th EditionRoger Kerin, Steven Hartley, Eric Berkowitz, William Rudelius0073080152, 9780073080154
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ISBN: 0073080152, 9780073080154

Book publisher: McGraw-Hill/Irwin

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Customer Reviews

Trusted feedback from verified buyers

BF
Bella Foster
4.0
Reviewed In United States United States • September 10, 2023
The 'Marketing, 8th Edition' offers a clear and insightful look into marketing practices, bridging the gap between theory and practical application. It provided me with fresh perspectives, especially the chapters focusing on digital and social media marketing. The only downside was a bit of jargon in some sections, but overall, it's been immensely helpful. Delivery was prompt, which was a pleasant surprise. I also used my membership discount, making it an even better deal!
PH
Paisley Hopkins
4.0
Reviewed In United States United States • August 22, 2023
Good balance between theory and hands-on examples, a must-have for any marketing student.
JW
Julia Ward
5.0
Reviewed In United States United States • July 15, 2023
I'm absolutely thrilled with 'Marketing, 8th Edition'. It's comprehensive, eloquently written, and covers everything from foundational theories to advanced strategies in marketing. The real-world examples breathe life into complex concepts, making them easily digestible. I also appreciated the chapter on emerging digital marketing trends, which is crucial in today's fast-paced environment. The book arrived quickly and was well-packaged. As a marketing manager, I find myself referencing it frequently. Highly recommended for anyone serious about expanding their marketing knowledge!

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