Digital Marketing(2nd Edition)
Authors:
Annmarie Hanlon
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$81.16
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1529742803, 978-1529742800
Book publisher: SAGE Publications Ltd
Book Price $81.16 : Annmarie Hanlon's 'Digital Marketing' stands as a crucial resource for understanding the multifaceted world of online marketing in its second edition. This comprehensive guide explores key digital marketing strategies and methodologies such as SEO, content marketing, social media engagement, and data analytics. The book provides a thorough breakdown of how businesses can leverage digital platforms to enhance brand visibility and drive consumer engagement. Hanlon meticulously addresses modern digital strategies by offering real-world case studies and practical exercises, making the book not just theoretical but immensely practical. While there are no main characters in the conventional sense, the book is centered around the figure of the 'digital marketer' and the evolving landscape they navigate. A solution manual is provided as a complementary tool to reinforce learning, alongside an answer key that allows practitioners to evaluate their progress precisely. The table of contents structures the book in a way that facilitates easy navigation through topics ranging from introductory concepts to advanced digital marketing techniques. Overall, the reception of the book has been positive, praised for its actionable insights and clarity in explaining complex concepts. Additionally, Hanlon's work is pivotal in equipping readers with the skills necessary to craft effective digital marketing campaigns tailored to diverse audiences across multiple digital platforms, including mobile and web. This educational volume not only supports academic study but is also invaluable for professionals seeking to refine their digital marketing strategies. This text can be bundled with cheap supplementary solution manuals, providing a full package ideal for cost-conscious learners.
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