Marketing Analytics Based On First Principles(1st Edition)

Authors:

Robert W. Palmatier, J. Andrew Petersen, Frank Germann

Marketing Analytics Based On First Principles1st EditionRobert W. Palmatier, J. Andrew Petersen, Frank Germann1352013215, 9781352013214
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ISBN: 1352013215, 9781352013214

Book publisher: Bloomsbury Academic

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Customer Reviews

Trusted feedback from verified buyers

SS
Savannah Simmons
4.0
Reviewed In United States United States • October 3, 2023
This book strikes a nice balance between theoretical concepts and practical examples. It's thorough while not overwhelming, although I wish it included more examples on digital marketing analytics. Still, the expedited delivery with my membership was an added perk. Overall, I'd recommend it to those looking to solidify their understanding of marketing analytics.
PG
Patrick Griffin
3.0
Reviewed In United States United States • September 18, 2023
Decent introduction but kinda outdated in spots. Delivery was quick!
FW
Francis Walsh
5.0
Reviewed In United States United States • September 2, 2023
Marketing Analytics Based On First Principles is simply outstanding! It breaks down each concept with clarity and depth, perfect for both beginners and those revisiting foundational topics. I ordered it with my bookstore membership and got a neat little discount, which was a pleasant surprise. Definitely worth every penny and the wait!
NH
Nicholas Hughes
5.0
Reviewed In United States United States • August 15, 2023
This book is an excellent resource for anyone involved in marketing analytics. It provides a thorough grounding in the principles while offering practical insights into real-world application. The examples are clear and relevant, making complex ideas easy to grasp. As someone who struggles with abstract concepts, I found the step-by-step guidance extremely helpful. Plus, it arrived well-packaged and earlier than expected, a bonus in my book!

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