Marketing Management(12th Edition)

Authors:

Philip Kotler , Kevin Keller

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 1 Left

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Book details

ISBN: 9780131457577

Book publisher: Pearson

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Book Price $86.05 : For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.