Marketing Research Methodological Foundations(13th Edition)
Authors:
Dawn Iacobucci
In Stock: 2 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: B09RLY9DQY, 979-8791801487
Book publisher: Independently Published
Book Price $0 : Marketing Research Methodological Foundations by Dawn Iacobucci, in its 13th edition, serves as an essential resource for students and professionals seeking to understand the complex landscape of marketing research. This comprehensive work delves into the methodologies that underpin effective marketing strategies, offering detailed insights into data collection, statistical analysis, and interpretation. Iacobucci expertly guides readers through crucial topics such as survey design, experimental methods, and quantitative data analysis, enhancing their ability to conduct robust marketing research. While fictional characters are absent given its academic nature, the book's 'main characters' include empirical methodologies that play pivotal roles in shaping modern marketing techniques. The work is structured intuitively, with a 'table of contents' that facilitates easy navigation through diverse subjects. The 'solution manual' included provides practical applications and exercises, reinforcing concepts discussed in the chapters, while the 'answer key' enables self-assessment, promoting deeper understanding of intricate theories. Reviews laud Iacobucci's clarity and depth, appreciating the book's role as an indispensable guide for marketing scholars. The author’s ability to merge theoretical underpinnings with practical applications has made this text a staple in marketing curricula, praised for its seamless integration of academic rigor with real-world applications. This affordable and cheap resource is perfect for students eager to improve learning outcomes.
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