Marketing Research Methodological Foundations(9th Edition)
Authors:
Dawn Iacobucci, Gilbert A. Churchill
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0324201605, 9780324201604
Book publisher: South-Western College Pub
Book Price $0 : Marketing Research Methodological Foundations by Dawn Iacobucci and Gilbert A. Churchill is an essential textbook that delves into the comprehensive methodologies and intricate processes involved in the field of marketing research. The ninth edition continues to serve as a pivotal resource for understanding how to collect, analyze, and interpret data to make informed marketing decisions. This book covers an extensive array of topics such as data collection methods, survey design, and quantitative analysis. By providing a 'solution manual' and detailed 'Answer Key', the book facilitates a deeper understanding of complex statistical methods used in real-world marketing research scenarios. The 'table of content' is meticulously organized to guide readers through foundational concepts to more advanced techniques, making it indispensable for students and professionals alike. Key themes include the importance of data-driven decision-making, the role of technology in data analysis, and ethical considerations in marketing research. The authors expertly navigate through these themes, providing a structured overview that enhances both practical application and academic study. This book holds a significant place in academic circles and is praised for its robust approach to teaching methodological rigor. The detailed focus on empirical strategies and real-world application makes it a critical tool for anyone seeking to master the art of marketing research. The cheap nature of this resource does not compromise the depth of information provided to readers.
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