Marketing Strategy(3rd Edition)

Authors:

O. C. Ferrell, Michael Hartline

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 1 Left

Shipment time

Expected shipping within 2 - 3 Days
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Book details

ISBN: 0324201400, 9780324201406

Book publisher: South-Western College Pub

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Customer Reviews

Trusted feedback from verified buyers

RH
Riley Hopkins
5.0
Wow, this book truly stands out in the sea of marketing literature! 'Marketing Strategy, 3rd Edition' combines in-depth analysis with practical tools that are applicable across industries. As a marketing manager, I've been on the lookout for materials that provide not just theory but actionable insights. This edition does just that. The examples are relevant, and the strategies are well-explained, allowing me to implement them directly into my campaigns. Even better, it arrived quickly and was well-packaged. Also got an extra discount with my subscription, making it a fantastic deal. Highly recommended for both newbies and seasoned professionals!