Marketing Strategy(1st Edition)
Authors:
Robert W. Palmatier, Shrihari Sridhar
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 9781137526236
Book publisher: Springer
Book Price $0 : In 'Marketing Strategy' by Robert W. Palmatier and Shrihari Sridhar, readers are guided through the complexities of formulating impactful marketing strategies that drive business success. This book is a crucial resource for understanding how to blend theoretical frameworks with practical applications, making it a pivotal read for students and professionals in the field. The authors cover essential topics such as competitive analysis, market positioning, and customer value creation. The text explores comprehensive marketing concepts including the marketing mix, SWOT analysis, and brand management. The book's structured approach resembles a solution manual, where each chapter builds on the foundation laid by the previous ones, featuring a clear table of contents that directs readers through complex marketing theories and their practical implementations. It's crafted to facilitate learning and offers an answer key approach to understanding the intricate decision-making processes involved in marketing. As it delves into the nuances of marketing dynamics, it highlights real-world business scenarios that enhance comprehension. The reception of 'Marketing Strategy' has been positive, noted for its clarity in translating marketing principles into easily graspable guidelines that can be used in both academic and professional contexts. Overall, this book serves as an indispensable tool for anyone looking to refine their strategic marketing acumen. Providing cheap educational tools, this text supports learning without compromising quality or depth.
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