Marketing Strategy(6th Edition)
Authors:
O. C. Ferrell, Michael D. Hartline
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 2 Left
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Book details
ISBN: 1285084799, 978-1285084794
Book publisher: Cengage Learning
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Customer Reviews
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TS
The 'Marketing Strategy, 6th Edition' offers a comprehensive blend of theory and practical application. I appreciated the case studies that are tailored to current market dynamics. However, a bit more on digital marketing would have rounded it off perfectly. Arrived within two days, which is impressive. I recommend it for anyone wanting a solid foundation in marketing strategy.
BP
This is hands down the best book on marketing strategy I've come across. The examples are real-world relevant and make complex concepts easy to grasp. The delivery was fast, and the book came well-packaged. Got it at a special price too with my student membership. Absolutely indispensable for anyone serious about marketing!
IF
Solid book with great examples, quick shipping.



































