Marketing Research(6th Edition)
Authors:
David A. Aaker, V. Kumar, George S. Day
In Stock: 2 Left
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Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0471170690, 9780471170693
Book publisher: Wiley
Book Price $0 : Marketing Research by David A. Aaker, V. Kumar, and George S. Day is a comprehensive guide to understanding the pivotal role of marketing research in modern business strategies. The 6th edition expands on traditional methods, embracing new trends in data analysis and consumer insight extraction. This book is meticulously structured to guide readers through the entire marketing research process, from identifying research problems to deriving actionable insights. Key themes include the integration of qualitative and quantitative research methods, the importance of data-driven decision-making, and the use of technology in research innovation. The authors skillfully address the intricacies of designing research projects and selecting appropriate methodologies, emphasizing critical analysis and strategic thinking. The solution manual provided complements the text by offering detailed explanations and applications of the principles discussed. Each chapter ends with an answer key, enabling students and professionals to verify their understanding of key concepts and apply them effectively in case studies. The table of content is designed to facilitate quick access to specific topics, making it a practical tool for learners and educators alike. The book’s reception is overwhelmingly positive, praised for clarity and relevance in today's fast-evolving market landscape. LSI context: The book highlights advanced marketing strategies, consumer behavior analysis, survey design, statistical techniques, and report writing skills critical for marketers and business analysts seeking a competitive edge in their respective fields. This affordable and cheap guide offers unparalleled clarity in covering advanced topics for self-study.
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