Strategic Market Management(5th Edition)
Authors:
David A. Aaker
In Stock: 2 Left
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0471177431, 9780471177432
Book publisher: Wiley
Book Price $0 : David A. Aaker's 'Strategic Market Management' 5th Edition is a seminal work that explores the strategic frameworks and marketing methodologies essential for creating competitive brand positioning in today's dynamic business environment. This book is crucial for marketing professionals and business strategists seeking comprehensive guidance on market analysis and strategic planning. Aaker thoroughly discusses the importance of strategic market planning, emphasizing that a cohesive strategy can drive brand success and foster market growth. The book delves into the concept of Strategic Market Management to navigate complex market landscapes, and it outlines strategic market analysis frameworks that can aid decision-making processes. The solution manual accompanying this edition provides real-life case studies and exercises to enhance practical learning and application. Readers will find the answer key useful for evaluating their understanding of strategic concepts and problem-solving skills. The detailed table of content allows readers to easily navigate various topics, covering everything from industry analysis to the creation of strategic advantages. This edition has been well-received for its comprehensive approach to addressing the challenges faced by modern marketers and its practical application of strategic theories. Strategies discussed include competitive positioning, influence of innovation, and adaptive strategy development to manage an ever-changing market. Overall, Aaker's work remains an authoritative text, perfect for those looking to understand the intricacies of market management. Cheap and practical, this book offers a straightforward approach to complex academic subjects.
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