Sustainable Marketing(3rd Edition)

Authors:

Dahlstrom , Jody Crosno

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 2 Left

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Book details

ISBN: 1948426374, 9781948426374

Book publisher: SAGE Publications, Inc

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Book Price $105 : Sustainable Marketing, 3rd Edition by Dahlstrom and Jody Crosno provides an expansive exploration into the eco-friendly business marketing arena, which is increasingly relevant in today's environmentally aware marketplace. This edition delves into strategies tailored for sustainable operations, offering solutions geared towards achieving an equilibrium between profitability and environmental stewardship. Unlike a traditional marketing textbook, it weaves in practical examples and theoretical frameworks to guide companies in integrating sustainability into their marketing campaigns. Readers will find the 'solution manual' particularly useful as it contains extensive case studies and scenarios that bring theoretical concepts to life. Furthermore, the 'Answer Key' section provides practice questions and explains their solutions, enhancing learners' understanding of sustainable marketing tactics and principles. The 'table of content' is thoughtfully organized, allowing easy navigation through topics such as green product design, ethical consumerism, and sustainable supply chain management. Reflecting its reception in the academic world, this book is praised for its holistic coverage and applicability in real-world marketing strategies, making it a staple for courses in sustainable business practices. For educators, this cheap resource provides cost-effective supplemental materials to use in class.

Customer Reviews

Trusted feedback from verified buyers

MB
Malcolm Briggs
5.0
Needed this for my Bachelor of Science in Sustainable Marketing studies and got it at a decent discount which is awesome. Looks like a great reference book so far, pages feel solid and it’s not super heavy so can carry it around no prob. Started reading a bit and it’s pretty user-friendly so far.
LP
Lillian Proctor
3.0
Didn't think it'd arrive this fast but got the Sustainable Marketing book last week for my Bachelor of Science in Sustainable Marketing course and paid less than I expected, which was nice. The pages are sturdy and it’s comfy enough to carry around campus. Haven’t gotten far but the way things are laid out makes it easier to follow, though some parts feel basic and a bit slow. Seems like a decent pick if you're new to the topic but not mind-blowing or anything. Still glad to have it handy for class, even if I hoped for a bit more depth this early on.
TM
Timothy Matthews
3.0
Managed to get this on discount for my Bachelor of Business Administration in Sustainable Marketing course and it showed up fast. The book feels pretty good quality, pages aren't flimsy, which helps when you’re lugging it around university. Haven't really dived into much yet but from what I've seen the layout isn’t complicated but also kind of basic—not super fast-paced or exciting. Feels like something to have more for reference than reading cover to cover. Pretty happy with how quick it came honestly, but I’m hoping it turns out to be more helpful as I get deeper into the stuff.
SC
Scarlett Carter
5.0
Searched a bit on books for my sustainable marketing class and got lucky snagging this one at a nice discount. Chapter 5, which dives into consumer behavior in the context of sustainability, really grabbed me. Before reading it, I was kind of lost on how companies could actually motivate eco-friendly buying without sounding preachy or just greenwashing. But this chapter broke down real examples and ideas so clearly; it felt like everything clicked. I had this big “aha” moment realizing how small supply chain choices actually shape the brand's message directly to customers. Since then, I even caught myself paying more attention when shopping, thinking about the eco-impact in a way I hadn’t before. The one thing is that while the chapter threw in a good mix of theory and case lessons, some parts felt like they could’ve gone a bit deeper — maybe more visuals or mini case studies would help stay hooked. Still, it’s pretty easy to read and didn’t get too technical, which is a plus for staying sane during study crunch time. If you ask me, this textbook is definitely worth it, especially if you want a straightforward book that sticks to making sustainability practical for marketing—with a nice balance of insight and chill reading. Glad I bought it!