Texting while driving is a serious public safety concern, and the U.K.'s South Wales Police Department achieved international buzz recently by sending out a message that texting kills. The organization's graphic Hollywood-styled video featured three teenage girls on a joy ride when they text-and-drive their way into a head-on collision with another vehicle. The video went viral and left international viewers shocked and in tears; some complained the PSA was too terrifyingly realistic to air on television. What companies could benefit from making texting-and-driving a focus for ongoing cause-related advertising? Make your case by identifying companies that have successfully used cause-related advertising for similar causes.