The Burger Barn executives see a rosy future ahead for Creamy Creations. Do you see any reasons why they should not be so optimistic? What are the potential future pitfalls they should be watching out for?

MINI CASE

Creamy Creations Ice Cream Shoppe is a small and popular ice cream parlor in a midsize southern city. In 2002, Creamy Creations had been open for almost two years and was gathering a loyal clientele of families and students from the local community college. Creamy Creations specialized in fancy, individualized ice cream confections. Customers would order their base ice cream (or frozen yogurt) and the toppings they wanted to make their own “creamy creation.”