The five-year-old TowerWood hotel chain needs help designing its Web site. The company maintains properties in all the large U.S. tourist communities such as Orlando, Florida (near Disney World); Maui, Hawaii; Anaheim, California (near Disneyland); Las Vegas, Nevada; and New Orleans, Louisiana. Their properties feature a variety of rooms in all these locations.
a. In a paragraph, discuss how the company can use skins on its Web site to attract different types of clientele, including families with small children, young couples on their honeymoon, retired couples who want to travel on a budget, and business travelers who need business services.
b. Add a group of potential Web site users for the TowerWood hotel chain who were not mentioned in Problem 10a and design and draw additional skins for them. Then create a table that matches each client group with a particular skin you designed.