The following excerpt is taken from Note 1 on page 43 of Nordstrom's 2010 10K (amounts are

Question:

The following excerpt is taken from Note 1 on page 43 of Nordstrom's 2010 10K (amounts are in millions of dollars):

Net Sales

We recognize revenue from sales at our retail stores at the point of sale, net of estimated returns and excluding sales taxes. Revenue from our sales to customers shipped directly from our stores and our online and catalog sales includes shipping revenue, when applicable, and is recognized upon estimated receipt by the customer. We estimate customer merchandise returns based on historical return patterns and reduce sales and cost of sales accordingly.

The following excerpt on page 45 is from the same note:

Gift Cards

We recognize revenue from the sale of gift cards when the gift card is redeemed by the customer, or we recognize breakage income when the likelihood of redemption, based on historical experience, is deemed to be remote.

Required

1. According to the note, when does Nordstrom recognize revenue from sales in its retail stores? How does this differ from the way the company recognizes revenue from sales to customers shipped directly from its stores, its catalog, and online sales? Why would the way in which revenue is recognized from these three types of sales differ?

2. According to the note, how does Nordstrom recognize revenue associated with its gift cards? Assume that you buy a gift card for a friend. Identify and analyze the transaction Nordstrom records at the time you buy the card? Identify and analyze the adjustment Nordstrom records when your friend redeems the card?

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