The increasing depth of information on customer behaviour and preferences from web sites implies that marketing research

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The increasing depth of information on customer behaviour and preferences from web sites implies that marketing research functions should control web analytics in large organizations – it should not just be left to the e-commerce team.

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

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Question Posted: Dec 22, 2015 03:11 AM

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The increasing depth of information on customer behaviour and preferences from web sites implies that marketing research

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Summary of arguments for are as follows underutilization of the web and email as research tool ...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

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