The most popular form of television commercials is the 30-second spot. Discuss why 30-second spots are so

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The most popular form of television commercials is the 30-second spot. Discuss why 30-second spots are so popular among advertisers. When might a marketer be able to effectively use a 10 or 15 second commercial?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:42 AM

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The most popular form of television commercials is the 30-second spot. Discuss why 30-second spots are so

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Thirty second commercials have become the most popular form of commercials because most marketers and agencies view this as the optimal amount of time ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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