The South African firm De Beers was responsible for the well-known ad line A Diamond Is Forever.

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The South African firm De Beers was responsible for the well-known ad line "A Diamond Is Forever." Notably, the firm's advertisements never mentioned the De Beers brand name. Why would only a near-monopolist such as De Beers omit its name?

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Microeconomics

ISBN: 978-1118572276

5th edition

Authors: David Besanko, Ronald Braeutigam

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Question Posted: Mar 18, 2016 04:55 AM

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The South African firm De Beers was responsible for the well-known ad line A Diamond Is Forever.

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De Beers likely did not mention its name in the ...View the full answer

Microeconomics

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