Theoretical approaches continue to haunt the media planner as an ideal that is unreachable but so desirable.

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Theoretical approaches continue to haunt the media planner as an ideal that is unreachable but so desirable. Explain in depth marginal analysis in the media planning context.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:10 PM

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Theoretical approaches continue to haunt the media planner as an ideal that is unreachable but so desirable.

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Marketing Communications Management Analysis Planning Implementation

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