What are the pros and cons of using the web as a distribution channel? Are there some

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What are the pros and cons of using the web as a distribution channel? Are there some situations where it should not be a part of the channel mix?
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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