Think of your favourite retailers. How have the retailers integrated channel systems? How would you like to

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Think of your favourite retailers. How have the retailers integrated channel systems? How would you like to see channels integrated? Do you use multiple channels from the retailers? Why?

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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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Question Posted: Dec 23, 2015 08:43 AM

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Think of your favourite retailers. How have the retailers integrated channel systems? How would you like to

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Student answers will differ depending upon their favourite retailers However the most appropriat...View the full answer

Marketing Management

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