This assignment is based on the following article: K. P. Coyne, S. T. Coyne, and E. J. Coyne, Jr., "When You've Got to Cut Costs Now: A Practical Guide to Reducing Overhead by 10%, 20%, or (wince) 30%," Harvard Business Review (May 2010), pp. 74-82.

Required

1. In general, how does this article relate to the material covered in Chapter 15?

2. The authors state (p. 75) that "administrative cost-reduction opportunities follow similar patterns virtually everywhere." What two major conclusions do the authors offer, based on their accumulated experience in implementing successful cost-cutting programs?

3. The authors of this article also state (p. 75) that cost-reduction goals typically require "ten or more actions."

For each of the three classifications discussed in the article, provide examples of specific actions that managers can pursue in an attempt to meet the stated cost-reduction goal.

4. Provide a concise summary of the authors' recommended approach for determining the "right level of overhead."