This is really out of bounds, remarked Lisa Johnston, the buyer of athletic footwear for alarge chain
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it makes life very difficult for us. Doesn’t Nike know that retailing of athletic shoes is a fast- paced, highly competitive business? It’s extremely hard to predict exactly what Nike shoes our customers will want that far in advance—and what about the other brands of athletic shoes we carry?” continued Ms. Johnston to an assistant buyer. Does Nike understand the role of the retailer? Discuss.
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