Using an example of a values and lifestyle model, explain why understanding of cultural elements alone is

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Using an example of a values and lifestyle model, explain why understanding of cultural elements alone is not enough for effective marketing and marketing communications practice.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:08 PM

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Using an example of a values and lifestyle model, explain why understanding of cultural elements alone is

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Marketing Communications Management Analysis Planning Implementation

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