Using the four key components of brand identity, brand meaning, brand responses, and brand relationships discussed in
Question:
• What can Nicole Miller clothes do for a customer that other clothes can’t?
• What are the characteristics of Nicole Miller customers, compared to the customers that buy clothes from other fashion designers?
• Why would Nicole Miller customers be loyal to this brand, and why would they be willing to purchase again?
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Nicole Millers clothes such as her mini skirt and little black ...View the full answer
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