Various holiday traditions get translated differently from country to country. Companies must understand cultural differences related to

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Various holiday traditions get translated differently from country to country. Companies must understand cultural differences related to the celebration of such holidays when marketing across country.

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:28 AM

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Various holiday traditions get translated differently from country to country. Companies must understand cultural differences related to

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For example Halloween originated in Ireland Britain and northwest France Over time its celebration b...View the full answer

Consumer Behavior Building Marketing Strategy

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