Indias Hollywood. India is the leading movie producer and consumer in the world (the United States is

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India’s Hollywood. India is the leading movie producer and consumer in the world (the United States is a distant second). No wonder then that Indian culture is hot stuff, especially among global teens.

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:28 AM

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Indias Hollywood. India is the leading movie producer and consumer in the world (the United States is

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With riffs off Indias cultural cachet showing up everywherefrom Madonnas use of mendhi the tradition...View the full answer

Consumer Behavior Building Marketing Strategy

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