Question: Virtually any space is a potential medium for a marketers advertisement. Identify several novel forms of advertising media that go beyond the other media described

Virtually any space is a potential medium for a marketer’s advertisement. Identify several novel forms of advertising media that go beyond the “other” media described in this chapter. Describe the target for each of these novel media, and offer an explanation as to why, in your opinion, each novel medium is effective or ineffective.

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