Visit the VALS Japan Website (www.strategicbusinessinsight.com/jvals.shtml). Report on its approach to segmenting Japanese consumers.
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In part JapanVALS segments consumers as a function of three primary motiv...View the full answer
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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