Which sales forecasting technique(s) are most appropriate for each of the following products? Prepare your arguments in

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Which sales forecasting technique(s) are most appropriate for each of the following products? Prepare your arguments in pairs or teams:
a. Post Shredded Wheat breakfast cereal
b. Coach handbags
c. UPS Store copy shops
d. Time magazine

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:23 AM

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Which sales forecasting technique(s) are most appropriate for each of the following products? Prepare your arguments in

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Qualitative forecasts are more subjective based on opinions rather t...View the full answer

Contemporary Marketing

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