Visit the Web sites of Shell and Nike and compare their statements on corporate values. What are

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Visit the Web sites of Shell and Nike and compare their statements on corporate values. What are the major issues each addresses? Do you think their statements are useful as guides to ethical and socially responsible decision making?

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:33 AM

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Visit the Web sites of Shell and Nike and compare their statements on corporate values. What are

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The following is an excerpt from the Shell Web site as of May 2001 Our values an introduction Having unshakable moral values and sound business principles means we take pride in what we do It gives us ...View the full answer

International marketing

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