Discuss the four special characteristics of services. In terms of these characteristics, how do the services offered

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Discuss the four special characteristics of services. In terms of these characteristics, how do the services offered by a doctor's office differ from those offered by a bank?

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:44 AM

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Discuss the four special characteristics of services. In terms of these characteristics, how do the services offered

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The four special characteristics of services are intangibility inseparability variability and perish...View the full answer

Marketing An Introduction

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