The company.com page is a companys front door and that doorway should be global in scope. Discuss.

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The company.com page is a company’s front door and that doorway should be global in scope. Discuss. Visit several Web pages of major multinational companies and evaluate their “front door” to the global world.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:33 AM

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The company.com page is a companys front door and that doorway should be global in scope. Discuss.

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International marketing

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