Visit www.bea.gov and find the U.S. international trade in goods and services for the most recent year

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Visit www.bea.gov and find the U.S. international trade in goods and services for the most recent year available. What does that number mean? A country’s import/export activity is revealed in its balance-of-payments statement. This statement includes three accounts: the current account, the capital account, and the reserves account. The current account is most relevant to marketing because it is a record of all merchandise exported from and imported into a country. The latter two accounts record financial transactions. The U.S. Department of Commerce’s Bureau of Economic Analysis provides yearly and monthly figures on the country’s trade in goods and services.


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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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