Websites on the Internet offer powerful marketing opportunities for businesses. However, the websites, and the domain names

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Websites on the Internet offer powerful marketing opportunities for businesses. However, the websites, and the domain names that identify them, also present opportunities for others to take unfair advantage of the goodwill that a business has worked hard to establish. “Cyber-squatters” do this by registering domain names that include a business’s trademark. How can a business, short of litigation, protect its portfolio of trademarks from cyber-squatters?
Goodwill
Goodwill is an important concept and terminology in accounting which means good reputation. The word goodwill is used at various places in accounting but it is recognized only at the time of a business combination. There are generally two types of...
Portfolio
A portfolio is a grouping of financial assets such as stocks, bonds, commodities, currencies and cash equivalents, as well as their fund counterparts, including mutual, exchange-traded and closed funds. A portfolio can also consist of non-publicly...
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Canadian Business & the Law

ISBN: 978-0176501624

4th edition

Authors: Dorothy DuPlessis, Shannnon o'Byrne, Steven Enman, Sally Gunz

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