WestJet calls this practice bundle pricing, but when analyzing the definition of this term, does what WestJet

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WestJet calls this practice "bundle pricing," but when analyzing the definition of this term, does what WestJet is doing still qualify, or is it more consistent with segmented pricing?

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:10 AM

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WestJet calls this practice bundle pricing, but when analyzing the definition of this term, does what WestJet

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Its both WestJets new Econo Flex and Plus options are basically new products with d...View the full answer

Marketing An Introduction

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