What are adopter categories? Describe each of the adopter categories. a. Innovators: b. Early Adopters: c. Early

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What are adopter categories? Describe each of the adopter categories.
a. Innovators:
b. Early Adopters:
c. Early Majority:
d. Late Majority:
e. Laggards:

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:59 AM

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What are adopter categories? Describe each of the adopter categories. a. Innovators: b. Early Adopters: c. Early

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They are groups based on the relative time at which the con...View the full answer

Consumer Behavior Building Marketing Strategy

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