What are reference groups, and how do they influence consumers? What are opinion leaders?
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Reference groups are a set of people that a consumer is motivated to please or imitate Re...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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