What are some of the factors complicating international expansion of a brand like Disney? What can a

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What are some of the factors complicating international expansion of a brand like Disney?
What can a multinational corporation do to mitigate these issues?
Corporation
A Corporation is a legal form of business that is separate from its owner. In other words, a corporation is a business or organization formed by a group of people, and its right and liabilities separate from those of the individuals involved. It may...
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Business A Changing World

ISBN: 978-1259179396

10th edition

Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

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