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A German electronics company and a Japanese electronics company are discussing the formation of a strategic alliance to market the

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A German electronics company and a Japanese electronics company are discussing the formation of a strategic alliance to market the other firm’s products in their respective countries. What are the important issues in making this relationship successful for both partners?

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The success of the alliance will depend heavily on effectively matching the capabilities of the participating organizations and on achieving the full …View the full answer


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GERALD KAMAU
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Related Book For  answer-question
Strategic Marketing

Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: July 30, 2015 03:01:53
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