What are the benefits of relationship marketing? Describe how frequency and affinity programs work toward building relationships.
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Relationship marketing develops and maintains longterm costeffective exchanges with ...View the full answer
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Related Book For
Contemporary Business
ISBN: 9781118161739
1st Canadian Edition
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
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