What are the challenges that face advertisers when they try to measure the impact of advertising and

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What are the challenges that face advertisers when they try to measure the impact of advertising and IBP digital and interactive campaigns on the Internet? If you were a manager, which metric(s) would you rely on to judge success of a campaign?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:46 AM

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What are the challenges that face advertisers when they try to measure the impact of advertising and

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There are all sorts of problems with metrics that ca...View the full answer

Advertising and Integrated Brand Promotion

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