What are the characteristics of IKEA's global strategy? Who are its target customers? How does the design

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What are the characteristics of IKEA's global strategy? Who are its target customers? How does the design of its stores and offerings fit into this strategy and the market that IKEA is trying to reach?

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International Business Competing in the Global Marketplace

ISBN: 978-1259578113

11th edition

Authors: Charles W. L. Hill

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Question Posted: May 26, 2017 10:06 AM

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What are the characteristics of IKEA's global strategy? Who are its target customers? How does the design

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IKEAs target customers are upwardly mobile consumers in their 20s ...View the full answer

International Business Competing in the Global Marketplace

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