What are the differences between an entrepreneurial marketing strategy and a large corporations marketing strategy?

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What are the differences between an entrepreneurial marketing strategy and a large corporation’s marketing strategy?

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Launching New Ventures An Entrepreneurial Approach

ISBN: 978-0547014562

5th Edition

Authors: Kathleen R. Allen

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Question Posted: Jun 19, 2012 07:03 AM

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What are the differences between an entrepreneurial marketing strategy and a large corporations marketing strategy?

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Entrepreneurial strategies mimic what big companies do but they do ...View the full answer

Launching New Ventures An Entrepreneurial Approach

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