What are the key differences between purchasing in consumer and business markets? The buying centre refers to

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What are the key differences between purchasing in consumer and business markets? The buying centre refers to all the individuals and units participating in business purchase decisions. These participants in the buying centre can play any one of five roles in a business purchase decision. Briefly explain the five roles that arise in the buying centre for business purchase decisions.
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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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