What are the organizational and marketing implications of considering a customer as a partial employee?

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What are the organizational and marketing implications of considering a customer as a "partial employee?"

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Service Management Operations Strategy Information Technology

ISBN: 978-0077841201

8th edition

Authors: James Fitzsimmons, Mona Fitzsimmons, Sanjeev Bordoloi

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Question Posted: Aug 22, 2015 07:12 AM

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What are the organizational and marketing implications of considering a customer as a partial employee?

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Using a customer as a partial employee in the service process has several organizational implication...View the full answer

Service Management Operations Strategy Information Technology

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